Ultimate guide that will make you an Expert in Market Research
Have you ever gone through a piece of content which has everything you were looking for? You see this content and you make an instant connection. As Randy Fishkin from Moz has stated
“A good content marketer can empathize with their audience and can, therefore, understand what topics they should create content on, what tone of voice to use, and what channels to promote the content in.”
I will show you how you can establish a connection with your readers.
In order to create a connection, you need to do some market research.
What is market research?
Market research is all about knowing your audience. What I mean by knowing your audience is understanding their needs. Market research helps to gather information about your audiences like their taste, trend, preference and need. Once you understand that, all you have to do fulfill them. The better you understand your target audience the more competitive edge you gain.
After understanding the need of your audience, creating content becomes a lot easier.
Market research is not a big process that can only be done by the big firms. It can be done by huge firms to small time bloggers.
How do you conduct effective market Research?
Market research can be painful and time consuming if not done the right way.
There are a lot of different ways you can conduct market research and it could take a lot of time. To save you time and money I’ve made a list of resources and free tools you can use to conduct market research.
Here are some different ways:
1)Question and answer sites.
This is my favorite place to hangout as my targetted audience might be looking for answers for their problems. Study the people in your niche and understand what they are having a problem and then make a post about it. These sites can also be used for content research purposes.
1)Quora – Quora is a great website with quality content.
2)Reddit – Reddit has these small communities called subreddits. Although it takes a bit tad of time to get used to Reddit it is can be a great source to understand your market.
Pro tip: Answer questions on these and people will see you as an authority on the niche, which you can use to build a following and drive targetted traffic to your website.
What’s a better way to understand thoughts of your visitors than just asking them directly? Here are some great survey tools to gain information about your audience.
Premium: 10$ a month
Bonus point: All widgets are available in the free plan. All the widgets you need for your website in can be customized in one place.
This tool has is beautifully designed widgets. Getsiteincontrol has all the widgets you need from survey to live chat. It’s easy to use and can be integrated with your email subscriptions such as Mailchimp, Getresponse, Aweber etc. There is a forever free plan that new business or bloggers can use on their websites which provide more than enough features. These widgets are conversion focused and provide great results.
Free Plan includes:
- Unlimited number of surveys,
- 10 Questions per Survey,
- 100 responses
Premium Plan: Starts from 10$/month
Survey monkey is one of the most well-known names in the industry.
Price: Free (Unlimited surveys).
Premium: Starts from 19$ a month.
You can use this survey tool to gather information from the audience all over the world. This tool translates your survey in over 30 languages.
The free plan includes:
- 100 Responses
- 10 fields/month
Premium plan: Starts from 29$/month
Typeform provides creatively designed survey forms. Their free plan provides most of the core features which is pretty neat. They provide drag and drop builder to create forms.
The free plan includes:
- Unlimited Surveys
- Unlimited questions
- Unlimited Responses
Premium plan: 20$/month
Another great tool for surveys.
6) Google forms
Not many people are familiar with this feature of google. Google forms are another decent tool for creating a survey.
It’s easy to use and the best part is all of its features are completely free.
Google forms feature include:
- Unlimited Surveys
- Unlimited responses
- Theme options
- Custom Logo
- A lot of templates
If you are just starting out. I would recommend using GetSiteConterol or google forms. They are easiest to use and made for scalability.
3) Social media websites.
Almost everyone in the world is available on social media. Most likely your target audience also has an available on the social network.
1) Facebook Groups
Just search your niche and go to groups section.
Just join these groups and analyze what people are struggling with. You can take one step further and interact with people in the group and get more detailed information. You can find upcoming trends as well.
4) E-commerce sites
No matter which industry you belong there are near to impossible chance that you are only selling the product.
With the help of e-commerce sites such as Amazon, you can find what’s popular, trending in your niche.
You can go one step further and look read your competitors product reviews and find what’s lacking in their product and put it into your product. This way when someone compares your product you will come out on top and people will recommend your product thus ultimately increasing your sales. You can use it to have a unique selling point.
For example, if you are selling an ebook about Beginner guide to WordPress design you can check other books with on the same topic and check the reviews and take notes.
As you can see the customers are not satisfied with the product and they have given reasons for it. You can keep these pointers in mind while creating a product. As in this example while creating a WordPress guide, instead of all words you need to illustrations to make it appealing. Write specific guide with step by step guides to fix it.
You can use this technique in almost all products.
The main market purpose of doing market research is to understand the needs, preferences, taste and upcoming trends and use it to modify your product or content according to increase sales.